Alex Haederle

Welcome! 

I'm Alex, a creative storyteller, brand strategist, and content marketer based in Washington DC. 

For the past 15 years, I've worked in large corporate, small start-up, and go-getting freelance environments. In that time, I've grown from a nerdy, wordy music writer into a social media and SEO grunt, sprouted into an ad copywriter and media producer, matured into a brand and marketing strategist, and now thrive as a numbers- and performance-obsessed project manager and team leader.

I've worked with and learned from some incredible creatives. My work has helped clients and companies win awards and new business. I've ghost-written speeches for Fortune 500 executives and seen my ad copy in Metro stations and airport terminals. I've also had drafts torn up by senior editors and forgotten to wear a belt to work more than once. My skin is thick and I'm doing fine. Live and learn. 

Above all else, I've learned this: What we say matters. How we show up matters even more. 

Aside from work, I am also a husband, guitarist, movie lover, and part of a weekly trivia team. Visit my LinkedIn profile to learn more about my experience, and read a few of my favorite work samples below.

© 2025 Alex Haederle. All rights reserved.